Let’s Dispel a Few Myths

A little more than a year ago, my wife and I became Independent Beachbody Coaches. When we made that public information, not a single one of her friends was critical of her choice, motivation or desire to become more fit. Most of them focused on the weight loss potential, but many of them understood that fitness is about more than weight. That was my wife and her friends. I had a few folks who were, shall we say, less than supportive. I received messages full of negativity and/or shaded insults because I had the audacity to admit I was using Beachbody. It was almost funny when some of those people realized what they were making fun of. But looking back at it now I realized that most of the negative comments I got, and even some of the positive ones, were full of misinformation or misunderstanding, so I thought I’d try to dispel some of the myths that seemed so pervasive.

Keep in mind as you read this (as it was written) I’m approaching 56 years old. I’ve been involved in professions that require some respectable level of fitness unless I wanted to have a heart attack or look sloppy in uniform. Still, I can outperform some 30-year-olds who aren’t paying attention to what they eat or how they maintain their body. After you’ve read through this, if you have any interest in joining me on my quest for a higher quality of life and a healthier lifestyle, leave a comment or email me. (frank@frankborelli.com)

Beachbody is just for women

Ironically, one of the best known and most popular workout programs available from Beachbody is the P90X workout. Now up to version P90X-3, that program has been viewed via the Beachbody on Demand streaming service millions of times. The original DVDs were sold by the millions as well. Developed and led by Trainer Tony Horton, the program was obviously not just for women. It presented challenges to both genders and, being led by a man, you’d think it was obvious that Beachbody is not gender focused.

For those guys thinking, “Yeah, but that’s just one program,” let me correct that thought. In addition to Tony Horton and the P90X series (as well as his 22 minute Hard Corps program) there are multiple other male-led programs. They would include:

  • The Prep
  • The Work
  • Transform :20
  • LIIFT4
  • Shift Shop
  • Body Beast
  • Insanity Max :30

…and more.

The bottom line is that Beachbody has so many different workout programs that unless you custom create your own day to day, you’ll have a hard time finding a greater variety. With well over 700 workout programs available, if you get bored with one it’s simply because you’re too lazy to scroll through the screen to find another one to try.

Beachbody is just for younger people

While it’s most common for anyone in the fitness business to focus on someone in their ‘20s or ‘30s for advertising, the reality is that the fitness industry very carefully caters to every adult age. In fact, if you take a look around at online advertising, you’ll find a bunch of it aimed at senior citizens. One of the great ironies of life is that while we’re young and spry we tend to take it for granted and it’s only when we actually have to work to maintain it that we start appreciating it more.

The Beachbody programs all are suitable for people of any age (always consult your physician before starting any fitness regimen). In fact, the aforementioned Tony Horton is now in his sixties and can boast still being in far better physical condition than the large majority of his peers. Why? Because he started years ago and stayed with it. The one word you will always see is “consistency.” You can’t stop and start and stop and start and expect to see results. Those who think, “I can do this for three months to get where I want to be,” just don’t get it. It’s not about achieving a specific physical appearance; it’s about improving your health and fitness holistically.

Beachbody is just for people who want to sell it

Think about the logic of that for just a moment: If the only people participating in any Beachbody program were those selling it, there’d be no one to sell it to. In fact, when my wife and I got into the program we had no intention of actively selling any of the products, workout programs, etc. We became coaches because by being coaches we received discounts on the products and workouts that made achieving our own goals more cost effective. Additionally, as coaches we get early access to newly developed programs as well as direct communication tools for those in our “chain of command” up to and including the CEO of the company. You CAN build a business as an Independent Beachbody Coach, but you don’t have to. In reality, if you just want to use the program to improve yourself, you can do that with no penalty at all. We’ve actually made some sales almost completely by accident, and the number of people who seem intrigued when they interact with us offer us opportunities to help them attain their fitness goals. In other words, we didn’t set out to sell, but we’ve ended up making a few dollars just by helping people who asked for our assistance.

Beachbody is all cardio and aerobics

For everyone who believes this to be true, I invite you to look up one name: Sagi Kalev. Sagi is an IFBB Propta Hall of Famer and has been on the cover of Muscle & Fitness magazine eleven times. He is obviously not into Beachbody for the aerobics or slimming benefits. Sagi is the Master Trainer who developed and leads such programs as Body Best, Hammer & Chisel (with Autumn Calabrese) and A Week of Hard Labor. Oh, and let’s jump back to that first myth that said Beachbody was only for women. Sagi is two-time Mr. Israel and far from anything anyone might suggest is feminine.

Beachbody programs, like any fitness program worth pursuing, has instruction and workouts for strength, muscle building, flexibility, cardio fitness and more. Most, if not all, of the programs offer components that support specific goals in addition to cardio fitness and flexibility. Even the muscle building programs I’ve used within the Beachbody on Demand system all incorporate stretching and cardio parts.

One of my favorite Beachbody on Demand programs is the Core de Force program developed and led by Joel Freeman and Jericho McMatthews. Core de Force (CdF) incorporates mixed martial arts moves with a cardio-focused tempo and flexibility portions to work virtually every major joint and muscle group in the body. My wife and I have done this program a number of times side by side and it’s never left us NOT dripping sweat. The added benefit is that you learn several basic strikes and kicks that can be useful for self-defense.

There’s no nutrition program with Beachbody

This is false in two ways. First, several of the Beachbody on Demand programs are entirely nutrition inspired. Programs like 21 Day Fix, 2B Mindset and The Ultimate Portion Fix were developed purely to educate people on what they’re eating and how to make their body’s fuel more nutritious and healthier. In the Ultimate Portion Fix program there are an amazing 138 videos featuring Autumn Calabrese and every one of them has to do with understanding what you’re eating, how portions are measured and why that matters and more. Do you know the importance of tracking macros as well as calories? These nutrition education programs can’t be touched outside of going to college to become a nutritionist.

Second, Beachbody offers the Shakeology system as well as an entire line of nutrition supplements. You know that guy at the gym that’s talking about his protein powder, pre-workout, post-workout and special protein bars? Guess what… Beachbody sells all of those. From vegan and whey based protein powders, to protein snack bars (also available in vegan), pre-workout (energize) and post-workout (recovery) Beachbody supports the full range of nutritional supplements to keep you properly fueled and growing healthy as you combine the nutrition portions with the exercise programs to meet your goals.

The last one and my favorite: It Costs Too Much!

I have several friends who spend about $125 per month on their membership for the local gym. It gives them access to the facility and equipment and a trainer if they show up during the scheduled times. They work out in a group and enjoy the support of the others working out with the same goals they have.  At that $125 per month they spend roughly $1,500 per year on the gym membership that gives them scheduled trainer access.

I’d like to compare that to what I pay for my wife and I both to have access to 700+ workout programs, a full coaching team, and communications with some of the most recognized, most qualified and most successful personal trainers in the world.  That cost is…  $99 per year or roughly $8.25 per month.

Now, do I have a team to workout with at the gym? Nope. I have my wife when we work out together and I have the trainer on the screen in front of me. I have my coaching network to keep me accountable and some partners in the fitness goals to share our successes and challenges with. But to my way of thinking, I don’t join a gym to join a team. I join a gym to pursue my fitness goals and I am certainly not paying extra to join a team that may (or may not) support me in pursuing those goals. Further, if I go on travel, my gym doesn’t travel with me. I have to find a gym at my travel destination or use whatever the hotel might have available. Beachbody on Demand goes with me anywhere I have internet access. I have used the programs in my hotel room watching the trainer on my iPad.

“But that $99 per year is ONLY for the workout access. That doesn’t include food and supplements and the rest of it,” I’ve heard as argument.  And that’s correct. However, let’s make sure we’re comparing apples to apples. The $125 gym membership with access to a single trainer doesn’t cover any food or supplements either. In addition to that gym fee you’d also have to pay for all your own foods, supplements, etc. So your cost for food is the same as my cost for food and I have access to proven supplements from a single source, all designed to work together as compared to having to shop the local fitness/nutrition store with the only help being from the sales guy who might not have a clue beyond how much he gets paid.

– – – – –

Now, with all that in mind, if there are people out there who still think Beachbody doesn’t work, isn’t worth it, or is somehow a scam… I can’t do anything for you. I submit that you may simply be looking for excuses you call reasons not to take positive action to improve your own health and wellness. If you have read this and aren’t interested in Beachbody because you have found a different fitness program that you’re actively involved in and it works for you, congratulations! Keep working on improving yourself daily. THAT is what I’m all about. I don’t care what system you use as long as you’re doing something daily to improve yourself.

Thanks for your time.

 

Leave a Reply

Your email address will not be published. Required fields are marked *