Answering That First Hater

Well, it had to happen. After announcing the new fitness & nutrition business my wife have launched, I got my first message (via Facebook) that read: “Are you serious? You’re doing the Beach Body thing? Isn’t that for women? You give up your man card? Don’t be a p*ssy. Lift hard, run hard. Eat clean. It’s all you need.” Okay. I’ve known this man for about twenty years and he truly believes exactly what he sent. I guess there may be some misperception of Beach Body, its origins and gender specificity… but give up my man card? I don’t think so.

Are you serious?

Yes, I’m serious. I looked into a LOT of different programs, systems, etc. before I decided on Beach Body. As I said in a previous posting, there are plenty of diet programs that will help you lose weight but offer nothing in the way of fitness training. There are plenty of fitness programs that offer nothing in the way of nutritional support. There’s only one I found that does both AND offers me the opportunity to generate some income while I improve myself. The added attraction for me is that it also allows me to help others improve themselves along the way. I’ve been doing that via my motivational writing work for going on two years now. Beach Body is the perfect fitness and nutrition program to integrate with that work.

You’re doing the Beach Body thing? Isn’t that for women?

I’ll be the first to admit: when I remember first seeing anything about Beach Body it was all about fit women in bikinis. But I also remember some pretty buff dudes in those advertisements. I admit, as a guy, I tend to pay more attention to the women. But MY prejudice in what I prefer to view doesn’t change the target, usefulness or purpose of the program. As I type this, having just launched the program two days ago, I’m in my third day of training and nutrition with Beach Body. Based on how sore I am, I’m not thinking this is easy or just for women. The trainer I’m using (for now) is a man. The team he uses to demonstrate exercises is a mix of two women and two men. One of the women is more muscular than the other but both are obviously fit. One man is African American and BIG; he’s been lifting for a while. The other man is Caucasian, looks like he’s in his 40s and is obviously fit but not as big as the other guy. My point is that Beach Body can be done by anyone sufficiently healthy to undertake any of the programs and it will benefit anyone who commits to it.

You give up your man card? Don’t be a p*ssy. Lift hard, run hard. Eat clean. It’s all you need.

Nope. I’m not. It’s a rare occasion, based on my past work experiences, that anyone calls me such. Lift? I am. Yesterday and today, in fact. The current Beach Body program I’m using is the Liift4 program and I’ve been lifting as part of the training. Chest, back, biceps, triceps… all sore. Well worked. Shoulders too. Run hard? I may get a run in today since it’s a rest day and some cardio would feel good, but running isn’t the only form of cardio exercise. The program I’m currently using incorporates High Intensity Interval Training (HIIT) as part of the overall program, so… I’m lifting and “running.” Eat clean? Beach Body, through Shakeology and an assortment of other products, offers me nutritional support that is equal to any other nutritional system I’ve found. It provides a meal planning and tracking system and education on how to adjust your intake to truly balance your intake. My personal coach is also on MyFitnessPal, just as I am, and can see what I eat every day. Through that free tool, I can get feedback on adjustments I can make to fine tune my intake or make replacements that would be beneficial in the long run.

Now, I can’t say the man who sent me this is any way a fitness failure. He is fit and knowledgeable about being in shape. His job has demanded that he stay fit – for strength and cardio. I suspect his flexibility isn’t what it could be (and his past reported injuries or complaints are mostly centered around a lack of flexibility) and I don’t know what his internal health is like. What’s his blood pressure like? His resting pulse rate? His blood work?

I know what my height and weight is. Since I started the program just a few days ago, I measured my body (neck, chest, waist, hips, biceps, thighs) and will be able to measure change / progress. I know what my blood pressure averages (because I check it at least three times per week) and I know my resting pulse rate. I get my blood work done once a year and see my doc for that annual check-up. I’m 54 years old and my doc says I’m in great shape for a 40-year-old. In various training situations I have regularly out-performed many guys in their 30s.

So… yes. I’m doing Beach Body. I’m not only “doing” it, I’m living it. Beach Body on Demand offers me such a wide variety of workouts that it’ll be hard to ever get bored or feel like it’s tedious (and I can always go to the gym to “lift hard”). Shakeology and Beachbar, along with the other supplements keep me on track with intake. Tracking my intake and seeing the macros lets me make adjustments as necessary (and keeps me honest).

My question, after going through all that in my response was, “Why aren’t you using Beach Body?”


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